New Growth Associates - Events
New Growth Associates - Partners in Growing Your Ideas

Upcoming Events
Local Grains for Craft Beverage Production

Date: February 28, 2017
Time: 6pm
Location: Ypsilanti MarketPlace
Hosted by Fermenta: A Women’s Craft Collective, New Growth Associates, and Michigan State University Extension Project GREEEN, this event will give participants skills, inspiration, and ideas to use locally grown grain in the distilling and brewing process, as well as the opportunity to support the increasing number of midsize Michigan farmers. 
Over the past several years, we have seen an increase in small and midscale agriculture, processing infrastructure and the continued rise of the booming brewing and distilling industry. With this confluence of events it is now the perfect time to start increasing consumer and producer knowledge of how to use and what to expect from crafts beverages made with local grains. This event will be a precursory event to the annual Great Lakes Hop & Barley Conference, which will be taking place in Detroit, MI on Thursday and Friday March 2-3, 2017. 


To sponsor this event please review these sponsorship levels and contact Megan Phillips Goldenberg through New Growth Associates. 

Past Events

Crafting Your "Local" Message

Date: February 25, 2016
Time: 2pm
Location: Think Local First, Grand Rapids, MI

This workshop starts with an introductory review of the mismatch between how sellers’ define and market “local” and the priorities and desires of consumer who shop locally, including a discussion of consumer demand for local foods versus organic foods, led by Megan Phillips Goldenberg, an agricultural economist and food systems consultant. Following this presentation will be a discussion and workshop around crafting messages and marketing to effectively communicate with consumers and increase local brand loyalty.

Y Startup

Date: February 17, 2016 
Time: 7pm
Location: Original Gravity, Milan MI

Additional information:

8th Annual Local Foods Summit

Date: February 15, 2016 
Time: 8am 
Location: Washtenaw Community College, Ann Arbor MI

Additional information:

Relocalizing Niche Grains to Washtenaw County

Date: February 11, 2016
Time: 9:00 am - 4:00 pm
Location: Washtenaw Food Hub, 4175 Whitemore Lake Rd, Ann Arbor MI

Spend the day with regional experts discussing the potential in Washtenaw County for niche grains and staple food production for local markets. View the full agenda

Morning Session 8:30 AM-12:00 PM
The first half of the day will focus on barley and rye production for local brewing and distilling markets, with topics including:  
  • Economic Assessment and Market Opportunities for Barley & Rye: Potential for Growth
  • Growing Barley & Rye in SE Michigan: Production Issues
  • Selling Grains: Quality Control and Contracts
  • Round Table Discussion on Crafting Unique and Local Flavors - with local brewers and distillers!

Lunch 12:00-1:00 PM provided by Grizzly Peak Brewing Co.

Afternoon 1:00 PM-4:00 PM:
The second half of the day we will look at the potential of cooperative infrastructure and collaborative relationships to re-localize staple food production, especially wheat, corn, oats and beans. Topics our panels will address include:
  • Re-localizing Staple Crops in Southeast Michigan and a Model from Ohio. With special guests Michelle Ajamian and Brandon Jaeger, Appalachian Staple Foods Collaborative ( and Shagbark Seed and Mill (
  • Milling, Baking and More - Addressing Specifications in Processing and Using Staple Grains 
  • Washtenaw Food Hub Tour: Learn about the Vision! 

These workshops are intended for PRODUCERS AND BUYERS of niche grains that participate in Washtenaw County's food and farm economy - either located in Washtenaw County, buying from or selling to a Washtenaw businesses. If you do not meet this criteria, please donate $15 to cover your expenses and allow yourself to be bumped from the workshop in case capacity is reached. 

Thank You! This event and research is supported by Washtenaw County Office of Community and Economic Development, GreenStone Farm Credit, MSU Extension Community Food Systems Team, Grizzly Peak Brewing Company, Chelsea Grain Co, Argus Farm Stop, and the Washtenaw Food Hub.

Register Here.

Website Builder provided by  Vistaprint